Guide

Every field in a Google Maps lead list

By the MapsData team · Last updated October 16, 2026

A MapsData lead list has one row per business, with up to 17 columns: who the business is, how to reach it, where it is, and how it is doing on Google Maps. This page lists every column, what it contains, and how teams use it. The sample row at the bottom is made up, so you can see the shape of a file before you run a search.

The columns

Column	What it contains
`query`	The Google Maps business category you searched, for example Dentist. Useful when you merge several searches into one file.
`name`	The business name as it appears on its Google Maps listing.
`phone`	The phone number on the listing.
`email`	An email address the business publishes on its own website. Blank when the business publishes none. A business with several addresses gets one row per address, up to the cap you set.
`website`	The website linked from the listing.
`domain`	The website's domain on its own, handy for de-duplicating against your CRM.
`address`	The full street address from the listing.
`city`	The city the business is in.
`state`	The state, province, territory or region you searched (for example Texas, Ontario, Scotland or New South Wales).
`zip_code`	The zip or postal code area the business was found in. Present on searches by zip code or city.
`rating`	The average Google rating, from 1 to 5.
`review_count`	How many Google reviews the business has.
`categories`	Every category on the listing, not just the one you searched.
`business_status`	Open, Temporarily closed or Permanently closed.
`claimed`	Yes when the owner has claimed the listing, otherwise No.
`working_hours`	Opening hours as one line, for example Mon: 9 AM-5 PM; Tue: 9 AM-5 PM.
`google_maps_url`	A link to the business on Google Maps.

Two downloads, and a verified list

Leads with emails keeps only the rows that have a deliverable email address. This is the file most teams load into a cold email tool, and these are the leads your plan counts.
All leads keeps every matching business, including the ones with no email, for calling teams or for mapping a whole market.
Verified is what you get after one-click verification: only the addresses that passed, plus columns recording the verification result.

Every file is a CSV. On an active paid plan you can also create a Google Sheet in your own Drive instead of downloading.

How teams use the columns

Segment by reputation. rating and review_count split a market cleanly: a pitch for review management lands differently with a 3.2-star business than with a market leader.
Find engaged owners. A claimed listing (claimed is Yes) usually means someone is actively managing the business's online presence.
Skip closed businesses. Filter out anything whose business_status is not Open before you send.
Time your calls. working_hours tells a calling team when someone will pick up.
De-duplicate. Match on domain or phone against your CRM so existing customers do not get a cold email.

A sample row

This row is invented for illustration. It is not a real business.

Column	Sample value
`query`	Dentist
`name`	Example Family Dental
`phone`	(512) 555-0134
`email`	frontdesk@example-family-dental.com
`website`	https://example-family-dental.com/
`domain`	example-family-dental.com
`address`	100 Example St, Austin, TX 78701
`city`	Austin
`state`	Texas
`zip_code`	78701
`rating`	4.8
`review_count`	212
`categories`	Dentist, Cosmetic dentist
`business_status`	Open
`claimed`	Yes
`working_hours`	Mon: 8 AM-5 PM; Tue: 8 AM-5 PM; Wed: 8 AM-5 PM
`google_maps_url`	https://www.google.com/maps/place/...

Building the list from your own code instead? The MapsData API returns the same file, and the MCP server lets an AI assistant run the search for you. To choose the right category first, see how to pick Google Maps business categories.

Frequently asked questions

Does a Google Maps lead list include email addresses?

Google Maps itself never shows email addresses. A MapsData list adds the email address each business publishes on its own website, in the email column. Businesses that publish no email still appear in the All leads download with the email column blank, and you only pay for the leads that have one.

What file formats can I download?

Every list downloads as a CSV that imports into any CRM, spreadsheet or cold email tool. On an active paid plan you can also send the list straight to Google Sheets in your own Google Drive.

Can I get the owner's name?

The export has no owner-name column. Google Maps listings do not show owners, and MapsData keeps to what businesses publish. Named inboxes are preferred over generic ones when a business lists several addresses, and you can drop generic addresses such as info@ with a filter.

Try it on your own market

Start a 7-day free trial of MapsData Starter with up to 500 Google Maps leads with emails. Card required, cancel before day 7 and you will not be charged.

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